Hook Sports Marketing - Who We are

Who We Are

We are sports marketing agency focused on developing opportunities for student-athletes in Virginia. ‚ÄčOur team has deep connections to the University of Virginia, Virginia Athletics, and Charlottesville.

Chip Royer

Chip Royer

Founding Partner

Chip Royer is one of the founding partners of the Charlottesville, Virginia based law firm of Royer Caramanis PLC. Chip is a transactional attorney with expertise in the areas of licensing, sponsorships, and contracts, all of which build on his prior experiences working in sports.

Chip graduated from the University of Virginia in 1996. After spending his undergraduate years volunteering for recruiting operations within the University's football program, Chip later worked in Atlanta, fulfilling roles with the now Chick-fil-A Peach Bowl and the Atlanta Sports Council (supporting the City's Super Bowl bid).

Chip graduated from the University of Virginia School of Law in 2001, and before returning to Charlottesville, he worked for a large Houston law firm supporting the San Antonio Spurs, the Houston Texans' stadium and Houston's bid to host the Olympics. Chip's practice has since included obtaining collegiate licenses for hundreds of products manufactured by clients, negotiating management agreements for venues, negotiating the purchase/sale of various business assets, and serving as general counsel for various clients with sports-minded businesses/events---in addition to serving as counsel to lenders and various institutional clients across the mid-Atlantic.

Todd Goodale

Todd Goodale

Founding Partner

Todd Goodale is an athletics, communications, marketing and public relations professional with more than twenty-five years of experience in administration, brand development, communications, content creation, graphic design, licensing, marketing, and video production.

Todd spent 25 years working with Virginia Athletics and was most recently senior associate athletics director for external affairs from 2015-2021. He also served as a communications consultant for NCAA Leadership Development from 2013-2020. Todd has a deep knowledge of NCAA and UVA compliance rules and regulations.

Kevin Thurman

Kevin Thurman

Vice President Branding and Events

Kevin Thurman is an athletics digital media, marketing, branding and social media professional with nearly a decade of experience in college athletics, video production, social media and marketing. Kevin spent the last six years with Virginia Athletics and was most recently director of marketing and social media for the department. He has worked with sports partnership teams at Facebook, Twitter, Instagram and TikTok, learning more about their products, algorithms and how to be most successful on each platform. Kevin has a deep understanding and knowledge of how to build your brand on social media and best position yourself to be successful in the social space.

Austin Katstra

Austin Katstra

Brand Ambassador

Austin Katstra is a current student at the University of Virginia and pursuing his Master of Public Policy. He competed as a varsity student-athlete on the men's basketball team at UVA from 2017-2021. Austin won the 2019 NCAA Championship and three ACC Championships during his career. He also served on the UVA Student-Athlete Advisory Committee and advised Senator Cory Booker on Congressional NIL legislation