We empower student-athletes by developing strong personal brands that will maximize revenue generating opportunities and build relationships with the community.
BUILDING BRANDS
Connecting student-athletes with Charlottesville business opportunities.
The student-athletes we represent can engage with businesses and supporters through appearances, promotional support, radio spot narration, TV spots, social media posts, clinics and special events.
IN THE NEWS
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Hook Sports Marketing Launches 4819 - May 6th, 2022
Hook Sports Marketing, in conjunction with the men's basketball student-athletes it represents, has launched the 4819 membership club. 4819 will provide Virginia men's basketball student-athletes with opportunities to capitalize on their Name, Image, and Likeness by offering exclusive membership benefits to fans. Click here read the full story.
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UVA student-athletes using NIL to capitalize on big moments - Feb. 11th, 2022
CHARLOTTESVILLE, Va. (WVIR) - Name, image, and likeness (NIL) deals not only support student-athletes with the University of Virginia, it also gives a boost to area businesses. Click here read the full story.
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20 Ways to Use NIL through Hook Sports Marketing - Feb. 11th, 2022
Click here read the full story.
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Hook Sports Marketing on Best Seat in the House - Jan. 19th, 2022
Hook Sports Marketing founders Chip Royer and Todd Goodale sit down with Luke Near on "The Best Seat in the House" to discuss NIL and its impact on college athletics. Click here for the full interview.
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Love Thy Body: Soccer Players Deliver Strong Message to Girls and Their Parents - Dec. 8th, 2021
As a star high school athlete growing up in Texas, Diana Ordoñez never had any issue with the way she saw her body. Having played soccer and other sports throughout her life, the 5-foot-11-inch Ordoñez was extremely lean and never gave much thought to how much she weighed. But that changed in 2019 when Ordoñez - four months into her first year on the University of Virginia women's soccer team - returned home to Dallas. Click here read the full story.
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Franklin and Moore Sign with Hook Sports Marketing - Dec. 8th, 2021
CHARLOTTESVILLE, Va. - Virginia student-athletes Armaan Franklin (men's basketball) and Matt Moore (men's lacrosse) have signed exclusive representation agreements with Hook Sports Marketing, a Charlottesville-based firm. HSM will represent Franklin and Moore in all Name, Image and Likeness opportunities. Click here read the full release.
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Blue Ridge Bank partners with UVA Basketball Athletes Beekman and Shredrick for Endorsement Deal - Nov. 23rd, 2021
CHARLOTTESVILLE, Va. - Blue Ridge Bank has signed a college athlete endorsement deal with Virginia men's basketball student-athletes Reece Beekman and Kadin Shedrick. Beekman and Shedrick will make appearances, voiceover radio spots, appear in print and digital advertising and promote Blue Ridge Bank on social media. Click here read the full release.
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Four UVA Women's Soccer Student-Athletes to Host Positive Body Image Seminar - Nov. 13th, 2021
CHARLOTTESVILLE, Va. - Virginia women's soccer student-athletes Laurel Ivory, Rebecca Jarrett, Cam Lexow and Diana Ordonez will host a Positive Body Image seminar on Nov. 29 in partnership with the Maxine Platzer Lynn Women's Center and Prosperity. The seminar is designed for middle school and high school girls and their parents and will be held in the Pavilion at Boar's Head Resort from 5:30-6:45 p.m. Click here to read the full release.
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UVA Men's Basketball Student-Athletes Sign with Hook Sports Marketing - Nov. 4th, 2021
CHARLOTTESVILLE, Va. - Virginia men's basketball student-athletes Reece Beekman, Jayden Gardner and Kadin Shedrick have signed exclusive representation agreements with Hook Sports Marketing, a Charlottesville-based firm. HSM will represent Beekman, Gardner and Shedrick in all Name, Image and Likeness opportunities. Click here to read the full release.
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Diana Ordonez Records PSA for Breast Cancer Awareness Month - Oct, 13th, 2021
Women's soccer star Diana Ordonez became the first student-athlete to record a radio spot in the state of Virginia with this PSA for Breast Cancer Awareness Month.
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